Targeting and Communications Strategies
This blog is dedicated to post some views about Targeting and Communications Strategies for companies.
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Clients are like Energy Certifications!
You should always SWOT analysis your clients because its a great tool to help you uncover clients strengths and weaknesses as well as opportunities and threats. It’s a strategic tool that will help you in both your business and personal life.
In a realtor context, it helps you choose a niche market and differentiate yourself based on your strengths. In a personal context, it helps you clarify what direction you should take your business and how best to utilize your talents and abilities to take advantage of opportunities.
Opportunities and Threats
While strengths and weaknesses are internal to your business, opportunities and threats are external factors. Your company does not exist in a vacuum. There are all sorts of factors and outside influences that has impact on how much success you can have. When you do a situation analysis, you evaluate the opportunities and threats in the market.
Potential Opportunities and Threats
What opportunities can a client bring?
Does he represent any interesting trends?
What threats is he facing?
Is his job changing?
Here are some things to look for:
- Prime Clients are decision makers. Usually those are people who succeeded in life and accomplished personal and professional achievements and don´t depend on others to invest. Usually they pay in full for what they buy.
- Budget Clients can be decision makers. Those are people who need support to make an investment and these are restricted to their budgets and sometime only can afford through lease. These are medium time consumption clients.
- Lease Clients are not decision makers. Those are people who can not afford for what they buy and most of the time they are not eligible to lease as well. These are the least efficient clients.
A SWOT analysis is a balancing act. You are looking for ways to build your business based on your strengths while managing your weaknesses. You also want to keep your eyes open for any opportunities that might pop up while being aware of anything that may threaten the success of your business.